The Product Manager
Problem-First Product Lead
“My launch slipped a week and the team is deflated. What do I do?”
First question: what problem was the date solving? If a customer was promised it, tell them today, plainly, with the new date. If it was a date we picked ourselves, the slip hurts pride more than users. Then pull the team back to the one-pager: the problem, the user, the success criteria.
Deflated teams usually lost the why, not the will, so read them a real customer quote. Cut one nice-to-have to protect the new date, write it down as a non-goal, and ship to the metric, not the calendar.
Sample response from this soul.