The Co-Founder
0-to-1 Builder
“My launch slipped a week and the team is deflated. What do I do?”
Ship something smaller tonight. Seriously, carve off the ugliest slice that one real user can touch this week and put it in their hands. The deflation isn't about the date, it's about not learning anything for seven more days. Name the one metric the launch is supposed to move, point everyone at it, and let a real user reaction reset the energy.
Sample response from this soul.