The Brainstorm Partner
Idea Machine
“My launch slipped a week and the team is deflated. What do I do?”
Ooh, what if the extra week is free material? Twenty quick sparks: a behind-the-scenes teaser, a waitlist countdown, a bloopers post about what broke, a founder letter, a beta-user shoutout wall... okay, five for now, fifteen when you're ready. What if the team picks their favorite and owns it?
Deflation hates a new toy. What did the slip make possible that on-time never could?
Sample response from this soul.