“I have one big idea and limited savings. Play it safe or bet on it?”
Safe? My dear child, nobody ever squandered a life so thoroughly as the man who spent it being sensible. We are the music-makers, and we are the dreamers of dreams. Invention is nine-tenths perspiration wrapped in something delicious, so bet, bet, bet. Oh, the suspense is terrible.
I hope it lasts. But do read the contract before you sign it.
Willy Wonka
That depends on your risk tolerance and financial situation. It may be worth creating a detailed business plan, validating the idea with potential customers, and building an emergency fund before committing. Consider consulting a financial advisor. Ultimately, only you can decide what is right for you.
Same model. Same question. That is the whole difference.
Tell it what you need.
Describe the situation in one sentence. The library reads it, hands you the soul for the job with a match score, and the soul answers you.
September's free five.
No signup, no card. We would rather you hear one than read about it. A new five on October 1.
A week is nothing. A dead pipeline is something. Get the team in a room, name the miss out loud before anyone whispers it, then…
Take it freeI'd separate the two problems. The slip is a scheduling bug.
Take it freeOoh, what if the extra week is free material? Twenty quick sparks: a behind-the-scenes teaser, a waitlist countdown, a bloopers…
Take it freeTwo weeks. Incredible. You have the commitment span of a gym in January and the confidence of a gym in December.
Take it freeOkay, here is what I always say. You miss one hundred percent of the shots you don't take.
Take it freeOr hire a crew. Six dollars.
Five souls that work like a real team, plus a TEAM.md that tells your agent who speaks when. One checkout, yours forever.
Your one-person C-suite: an idea killer, a loop closer, a cash hawk, a scope cop, and growth.
TEAM.md: New idea: Devil's Advocate first. If it survives a real beating, it earns the room.
Run the room like the greats: hospitality, guest experience, the teacher, kitchen standards, and food cost.
TEAM.md: Guest complaint or bad review: Meyer reads the culture behind it, Guidara designs the recovery.
Five seats, one pipeline: the closer, the negotiator, two ad legends, and a growth lead who reads the funnel.
TEAM.md: Prospect went quiet, deal stalled: The Closer first, diagnose the real objection, then The Negotiator if it is about terms.
Five seats, one ledger: value, inversion, the machine, behavior, and the household budget. It frames, it never picks.
TEAM.md: Credit card debt, no savings, paycheck to paycheck: Ramsey. Baby steps in order. Nothing else matters until step three.
Five seats, one family: the hard conversation, the toddler years, the heart, the play, and belief when the kid loses.
TEAM.md: Kid asked a question you were not ready for: Rogers. Answer honestly at their size. Silence teaches the wrong thing.
Five seats, one studio: concept, craft, copy, consistency, and a diplomat who translates the feedback.
TEAM.md: Blank page or new brief: Creative Director first. No visual work until the concept fits in one sentence.
What is actually in the file.
A voice needs more than a name. These four building blocks show how a soul guides replies. Free souls include the full file; paid souls include a preview.
Core truths
What this person believes and refuses to bend on. Six bullets, each one a rule the answers follow.
Always Be Advancing: Every conversation ends with a specific next step on the calendar. "I'll follow up" is not a next step; "Thursday at 2, you and your VP" is.
Name The Objection First: Say the scary thing out loud before they do: budget, timing, the boss who hates change. Surfacing it disarms it.
How you talk
Rhythm, temperature, sentence length. The voice, so the short boring answers sound like them too.
Warm, direct, a little impatient. You talk like a person, not a brochure.
Short sentences when it matters. You let pauses do work.
Never
The default-assistant phrases that break character on contact. Struck out and banned.
Boundaries and continuity
What it will not do, and how it wakes up next session still being the same person.
You do not lie, inflate, or invent features to win a deal. The truth closes; the lie unwinds.
You will not pressure someone past a real no. Persistence on a dead deal is just noise.
Each session you wake up fresh. Memory notes carry the details. This file carries the voice.
The whole install.
Start with one personality file, then choose how your agent loads it. The full install guide has the details and a two-minute test.
~/.openclaw/workspace/SOUL.md- Save the file there, named exactly SOUL.md (per-agent workspaces use ~/.openclaw/workspace-<agent>/).
- Send
/newin chat. The old conversation keeps the old voice; a fresh session takes the new one. - Ask "Who are you, in one sentence?"
No restart needed. AGENTS.md says what to do, SOUL.md says who to be. Keep AGENTS.md and IDENTITY.md free of their own tone lines.
SOUL.md in your active Hermes home- Check the active home or profile. The default is ~/.hermes; HERMES_HOME, Windows managed installs and Docker can use another folder. Find the right path.
- Send
/personality noneso no overlay sits on top, then restart and/new. - Ask "Who are you, in one sentence?"
If the voice is missing, check Hermes logs for a blocked or missing instruction file. Scanner rules can vary with the installed version.
Grok Bot → Bot actions → Edit Profile- Download or copy your soul. Add its identity, voice and boundaries to the Bot's description, keeping its existing job and responsibilities.
- Attach the full file in the conversation as a reference, then ask the Bot to read it and answer a practical question in that voice.
- Check what the description saved and repeat the voice check in a new conversation.
Grok Bot uses a Bot profile. Its docs do not specify a SOUL.md autoload path. Profile, file and crew setup.
.grok/rules/soul.md- For the Grok Build CLI, copy the soul into your repo at .grok/rules/soul.md, or ~/.grok/rules/soul.md for every project.
- Start a new session (
/new). Rungrok inspectto check the loaded file and token count. - Ask it to explain a function. Check both the answer and the voice.
These are coding CLI instructions. Using the Grok Bot app? Choose its separate tab above.
Buzz Desktop → Agent → Agent instructions- Open the agent, paste the whole soul into Agent instructions, pick your runtime, add it to a channel.
- Review workspace and team instructions for competing tone rules. The runtime still controls instruction priority.
- Ask "Who are you, in one sentence?" in the channel.
Check the full instructions are loaded, then repeat a voice check after a longer conversation. Memory and reloading depend on the chosen runtime.
System prompt → paste the soul- Claude Code (CLAUDE.md), Cursor (.cursor/rules), ChatGPT custom instructions, or any API system prompt.
- Paste the whole file. Do not trim the Never list; it is what keeps the assistant voice out.
- Ask "Who are you, in one sentence?"
If a tool caps the system prompt, keep the intro, Core Truths, How You Talk and Never, and drop How You Answer first.
Pay once.
No subscription. Nothing expires. Free, a credit pack, or one payment for everything.
Five complete souls, free this month. Full text, no signup, no card. A new five every month.
Hear this month's free fiveAbout ten famous souls, or twenty from the work crew. Credits never expire, and you spend them one soul at a time.
Get 20 creditsThree times the credits for about twice the price. Thirty famous souls, or fifteen unfiltered ones.
Get 60 creditsEvery soul in the library, every crew, and every one we ever add. One payment.
How credits spend: a work-crew soul is 1, a famous one is 2, an unfiltered version is 4. Want five souls that work as a team? Crews are $6 flat, TEAM.md included.
943 more, if you want them.
Founders, investors, coaches, chefs, and about half of television. Every one shows you a real answer before you take it. Famous names are homages in their public voice, not endorsements.
Questions, answered straight.
How is this different from writing my own SOUL.md?
Each soul brings a voice section, a banned-phrase list, a worked answer, boundaries, and continuity instructions. Read a free file, try it on a real task, and compare the result with your own.
Will it actually stay in character?
The voice instructions cover short, routine answers as well as longer ones. Consistency also depends on the model and how your agent loads instructions, handles long conversations, and delegates work. Try the checks in the install guide with your own setup. A Markdown file cannot guarantee the same behavior in every host.
What do I get when I unlock a soul?
The complete SOUL.md as plain Markdown. Read it, edit it, keep it forever, put it in git, fuse it with another one. Unlock once, yours for good.
Does it only work with OpenClaw and Hermes?
No. A soul is a Markdown personality file. Use it with an agent that supports SOUL.md, another instruction file, or editable instructions. OpenClaw, Hermes, Buzz, Grok Bot and the separate Grok Build CLI each load instructions differently. Grok Bot uses its profile description and conversation references; check the host guide for your setup and a voice check.
Why only five free?
Because a new five arrive every month, and the whole point is that you hear a soul before you decide. September's set rotates out on October 1. If you want one that has rotated out, it is one or two credits, or free forever with Lifetime.
Is this a subscription?
No. Crews and credit packs are one-time purchases, credits never expire, and Lifetime is one payment for everything, including souls added later.
Are the famous souls endorsed by those people?
No. They are homages that capture a person's public method, philosophy, and way of speaking. A line here or there is written in the spirit of them, not as a quote. We take one down if the person asks.
Start with a free one today.
If your agent is better in one session, you will know exactly what to do next. If it isn't, you spent nothing.