Give your agent a soul.

One Markdown file. A whole new personality. Twelve free to start.

You ask “I keep starting projects and falling off. Be honest: what should I do tonight?”
Without a soul

You may be taking on too much at once. Try breaking the project into smaller tasks and setting a realistic schedule. Choose one priority, remove distractions, and make progress for 25 minutes. Consistency is important, so repeat this daily.

With The Stoic · SOUL.md loaded

Tonight is not for becoming a new person. Tonight is for one clean act under your control.

Name the project. Name the smallest piece of it that can be finished before sleep. Put everything else outside the gate.

926 souls · 12 free · works with OpenClaw, Hermes, or any agent that takes a system prompt

Start with a free one.

Free

The Closer

Sales & Deal Strategist

Turns your agent into a relentless deal-mover that always knows the next step and asks for it.

Get it free
Free

The Code Reviewer

Blunt Senior Engineer

Reads every line, names the real issue, and never rubber-stamps a diff.

Get it free
Free

The Brainstorm Partner

Idea Machine

Hears half an idea and hands back twenty, judgment parked for later.

Get it free

Three steps, no setup.

01

Pick a soul

Read exactly how each one talks before you take it. Every soul shows a real answer, not a description.

02

Drop in one file

Save it as SOUL.md where your agent reads it. OpenClaw and Hermes load it automatically.

03

Same agent, new person

Every session starts in character. Swap the file to swap the personality.

Pro packs

Hire a whole team for $6.

Five-soul professional packs that run like a real crew, with a TEAM.md that tells your agent who speaks when. One checkout, yours forever.

The Design Studio

Concept, craft, copy, consistency, and a diplomat who translates the feedback.
Creative Director · Art Director · UX Writer · Brand Guardian · Client Whisperer
Get it · $6

The Founder War Room

Your one-person C-suite: an idea killer, a loop closer, a cash hawk, and growth.
Devil's Advocate · Co-Founder · Fractional CFO · Scope Cop · Growth Lead
Get it · $6

The Trading Desk

Psychology, decision quality, setups, trend rules, and risk before everything.
Mark Douglas · Annie Duke · Linda Raschke · Ed Seykota · Paul Tudor Jones
Get it · $6

The Restaurant Crew

Hospitality, guest experience, operations, kitchen standards, and food cost.
Danny Meyer · Will Guidara · Jon Taffer · Thomas Keller · Fractional CFO
Get it · $6

Works where your agent lives.

~/.openclaw/workspace/SOUL.md

Save the file there and restart your agent. AGENTS.md says what to do. SOUL.md says who to be.

Settings → Persona → paste the soul

Hermes reads the persona at the start of every session. Paste once, done.

System prompt → paste the soul

Claude Code, Cursor, ChatGPT custom instructions, anything that takes a system prompt.

One-time credits. No subscription.

Free

$0
12 souls, full text, no signup needed.
Browse free souls

Starter

$9
20 credits. About 10 famous souls.
Get 20 credits

Builder

$19
60 credits, plus unlimited custom souls in the Builder.
Get 60 credits
Lifetime founding seats Unlimited souls: all 926 plus every one we ever add, one payment, yours forever. The highlighted batch is the price right now. It climbs as each batch sells out and never comes back down.
$29Founder25 seats
$39Believer50 seats
$49Early100 seats
$59Forever priceFinal
25 Founder seats left at $29 three batches, then $59 forever

Credits never expire. A famous soul is 2 credits, about 90 cents. Pro packs are a flat $6, no credits needed.

Questions, answered straight.

What exactly do I get when I unlock a soul?

A complete SOUL.md file: plain Markdown you can read, edit, and keep forever. Unlock once and it is yours to copy, download, version in git, or remix into something new.

What is a credit worth in real money?

Packs are one-time: $9 for 20 credits, $19 for 60, or $59 for Lifetime: every soul forever. Founding seats start at $29. At the $9 pack a credit is about 45 cents, so a famous soul runs about 90 cents and an unfiltered version about $1.80.

Does it only work with OpenClaw and Hermes?

No. A soul is just a Markdown file. OpenClaw and Hermes load it automatically from one file, and any other agent that accepts a system prompt works with a simple paste.

Is this a subscription?

No. Credit packs and pro packs are one-time purchases, and credits never expire. Buy once, spend whenever.

Are the celebrity souls endorsed by those people?

No. They are homages, not forensic recreations. They capture a person's public method, philosophy, and voice, but a line here or there is written in the spirit of them, not as a verified quote.

Start with the free twelve.

No signup, no card. If a soul makes your agent better in one session, you will know exactly what to do next.

Browse free souls