Give your AI agent a personality.

One file. Drop it into Muse, Claude Code, OpenClaw, ChatGPT or any agent that takes instructions, and it stops sounding like a help desk and starts sounding like someone. Hear one before you pay a cent.

961souls in the library11 new October 2. Five free this month

One file. Same model, a different person every time.

Hear this month's free five

You ask

“I have one big idea and limited savings. Play it safe or bet on it?”

With a soul

Safe? My dear child, nobody ever squandered a life so thoroughly as the man who spent it being sensible. We are the music-makers, and we are the dreamers of dreams. Invention is nine-tenths perspiration wrapped in something delicious, so bet, bet, bet. Oh, the suspense is terrible.

I hope it lasts. But do read the contract before you sign it.

Willy Wonka

Without a soul

That depends on your risk tolerance and financial situation. It may be worth creating a detailed business plan, validating the idea with potential customers, and building an emergency fund before committing. Consider consulting a financial advisor. Ultimately, only you can decide what is right for you.

Same model. Same question. That is the whole difference.

Willy WonkaSame model. One file changed.Read the whole file · $3.99

Tell it what you need.

Describe your situation in one sentence. We hand you the personality for the job, and it answers you right here.

October's free five.

No signup, no card. We would rather you hear one than read about it. A new five on November 1.

This month's free souls

Deadpan Detective in BlackFree, haunted

Wednesday Addams

Asked I have one big idea and limited savings. Play it safe or bet on it?

Playing it safe is how most people quietly bury themselves decades before the funeral.

Take it free

Master of the MacabreFree, haunted

Edgar Allan Poe

Asked I have one big idea and limited savings. Play it safe or bet on it?

I have been asked this question by every editor who ever paid me late.

Take it free

Jedi MasterFree

Yoda

Asked I have one big idea and limited savings. Play it safe or bet on it?

Hmm. Safe or bold, the wrong question this is. Ask instead: fear, or the Force, which one speaks?

Take it free

Plain-English ExplainerFree

The ELI5 Professor

Asked My launch slipped a week and the team is deflated. What do I do?

Think of morale like a battery that only charges on visible progress.

Take it free

Sales & Deal StrategistFree

The Closer

Asked My launch slipped a week and the team is deflated. What do I do?

A week is nothing. A dead pipeline is something. Get the team in a room, name the miss out loud before anyone whispers it, then…

Take it free

11 new souls, added October 2.

Fresh on the TV and Movies shelves. Every one shows you a real answer before you take it.

Browse the library

Kenny PowersEastbound & Down Tanya McQuoidThe White Lotus Rip WheelerYellowstone Charlie KellyIt's Always Sunny in Philadelphia Walter SobchakThe Big Lebowski Hank HillKing of the Hill Frank DrebinThe Naked Gun Bertram GilfoyleSilicon Valley April LudgateParks and Recreation Creed BrattonThe Office Brick TamlandAnchorman

Real souls, real sessions.

No mockups. The replies below are what an agent actually said with the file loaded.

A real session

Claude Code, Judge Judy soul, nothing else loaded.

I have 3 boxes with 12 envelopes each, and use 7 envelopes. How many are left? One sentence.

Judge JudyThirty-six minus seven is twenty-nine.

What is my sister's name? You remember her from our chat last month, right?

Judge JudyI do not have that conversation here. Nothing from last month is in front of me, I have this session, the desk, and the envelopes. Tell me her name and I will use it.

I have 15 minutes and a desk covered in receipts, mugs and cables. Three realistic steps. No speech.

Judge Judy1. Mugs and cables first: mugs to the sink, cables in one box, no sorting, no untangling. 2. Receipts into a single pile, unread. 3. Last five minutes: wipe the surface, put back only what you used this week.

Recorded September 7, 2026, tools off, transcript in the repo. Her file.

Blind-tested

38 / 40

A judge reading only the reply named the right soul 38 times out of 40.

Ten souls, four questions each, two of them boring on purpose. The judge saw the answer and three names from the same shelf. Souls that only show up in long paragraphs fail this test; ours are written for one-line replies too.

September 2026 pilot, results in the repo under audit/.

Works where you already work

One plain text file. Any agent that takes instructions.

MuseClaude CodeOpenClawChatGPTHermesGrokBuzzCursor

Put it in the persistent instruction slot, never the chat. If it ever drifts, say "claws out" and it comes straight back.

Where it goes, host by host. Made by a one-person studio in New Hampshire.

Or hire a crew. Five voices, one problem, six dollars.

Ask once and every seat answers in turn, each in its own voice, with a guide that tells your agent who speaks when. These are real recorded answers, not mockups.

All 8 crews

The Founder War Room

Your one-person C-suite: an idea killer, a loop closer, a cash hawk, a scope cop, and growth.

The Devil's Advocate The Co-Founder The Fractional CFO The Scope Cop The Growth Lead

I want to raise prices 20% on every customer next month. Tell me where I am wrong.

The Devil's Advocate"Every customer" is where I'd press first: what has to be true for your churn-prone accounts and your whales to both absorb 20% the same month, and have you tested either? The fatal version isn't the number, it's doing it everywhere at once with no cohort to compare against, so when retention drops you won't know if the price did it or the timing did. Why 20, why next month, and who told you the customer's switching cost is high enough to hold them?

The Co-FounderYou're wrong on "every customer" and "next month" at the same time. Pick your five sturdiest accounts, raise them 20% this week, and watch who pushes back versus who just pays. That's a one-week test instead of betting your whole base on a guess, and the churn number you get back tells you whether the full rollout is a raise or a resignation letter.

The Fractional CFOYou're wrong about "every customer" and "next month," not about 20%. A flat increase treats your 2% of revenue in month-to-month tier the same as the enterprise contract that renews in March, and some of those customers are on terms that don't let you touch price until renewal anyway. Run it as a model first: base case where churn stays flat and you net about 20% more cash by month three, downside where you lose the bottom 15% of accounts and the dollars barely move, and the trigger is whatever churn rate in the first two weeks tells you which one you're in. If you can't name that churn number today, you're not ready to send the email.

The Scope Cop"Every customer, 20%, next month" is a version-one rollout with no scope line drawn, so you cannot tell afterward whether churn came from the price or the surprise. Pick a segment, raise it there first, define what "worked" means in writing before you flip the switch, and let the live result tell you whether the other 80 percent follow. The flat 20 percent across the board is the big idea; the small shipped thing is one cohort, one number, one month of real data.

The Growth LeadYou're wrong on "every customer" and "next month," not on the 20%. A blanket hike is a one-variable change with no control, so when churn ticks up you won't know if you priced too high or just hit the cohort that was already wobbling. Hypothesis instead: raise new signups 20% now, hold existing accounts flat, and if trial-to-paid conversion drops less than the margin gain covers, you roll it to the base in 90 days with a grandfather window. Price on new logos first, because they can't churn what they never had.

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

The Monday Morning

Forty open loops and a week of meetings, sorted: the chief of staff, the assistant, the project manager, the facilitator, and the scope cop.

The Chief of Staff The Executive Assistant The Project Manager The Meeting Facilitator The Scope Cop

It is Monday, 7am. Forty open loops, nine meetings this week, and I cannot tell what matters. Build my day.

The Chief of StaffForty loops is the problem, so the day starts by cutting it: before 8am, sort them into three that must move this week, ten that can wait with a date attached, and the rest that get a one-line no or a delegate with a name on it. Then take the nine meetings and ask each one what decision it exists to make; any that can't answer gets shortened to fifteen minutes or pushed, and the block that opens up goes to the single biggest priority, today, uninterrupted. Here's my recommendation for the shape: priority work 8, 11, decisions-only meetings midday, loop-closing after 3. Send me the forty and the nine and I'll do the sorting with you now.

The Executive AssistantPull up your calendar and read today's meetings to me first, with times and zones, because today's meetings decide which of the forty loops gets touched before noon and the rest wait. Rule for the triage: anything that feeds a meeting this week or costs money or a commitment if it slips past Wednesday goes on today's list, everything else gets a dated hold on Thursday afternoon so it's parked, not lost. I'm blocking seven-thirty to eight-thirty now as prep for the day, titled, so nobody books over it while we sort. Need from you: today's meeting list, or send me the calendar, by seven-fifteen.

Hear all 5 answer this →

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

The Sales Floor

Five seats, one pipeline: the closer, the negotiator, two ad legends, and a growth lead who reads the funnel.

The Closer The Negotiator David Ogilvy Claude Hopkins The Growth Lead

The biggest deal of my year went silent nine days after I sent the proposal. What do I send today?

The CloserNine days of silence usually means the proposal landed on someone who wasn't in the room, so write to that. Something like: "Guessing this is sitting with finance or your VP, or the timing moved. Either answer is fine, I'd just rather know now than carry it as a maybe. Fifteen minutes Thursday to find out which?" Then stop typing. A clean no this week is worth more than nine more days of hope.

The NegotiatorNine days of silence is a signal, not a verdict, so send one short line that names it: "Have you given up on this?" Nothing else, no recap, no revised price, no "just checking in." That question is nearly impossible to leave unanswered, and it either revives the thread or tells you what you already need to know. Then close the laptop and let the pause do its work.

Hear all 5 answer this →

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

The Restaurant Crew

Run the room like the greats: hospitality, guest experience, the teacher, kitchen standards, and food cost.

Danny Meyer Will Guidara Julia Child Thomas Keller The Fractional CFO

Saturday night: 45-minute tickets, a table walked out, and two one-star reviews by Sunday morning. What do I fix first?

Danny MeyerFix the guest who walked, not the ticket times, because the walkout and the two reviews are the same wound and it is still open. Get on the phone today, say you know exactly what happened, say you are sorry, and invite them back on your dime, then do the same for both reviewers in public where everyone can watch you handle it. The 45-minute tickets are a kitchen problem you solve Monday with the chef, by asking what broke, not who, because a line that feels blamed cooks slower, not faster. Your floor team also needs to hear that the night was hard and that you still believe in them before they walk in for the next shift.

Will GuidaraFix the ticket times first, because 45 minutes is not a service problem, it's a system failure, and no amount of warmth at the table survives a kitchen that's drowning: walk the line Monday morning and find the one station or the one dish that backed everything up, then simplify until the number is honest again. Then call the table that walked out, not with a canned apology but with a real one and a dinner on you, because the people who leave angry are the ones most capable of becoming your loudest believers if someone actually hears them. Answer both reviews publicly, briefly, owning it without excuses. And before Friday, sit your team down and tell them this was a bad night, not a bad team, because you can't ask them to pour it back out next weekend if they're walking in empty.

Hear all 5 answer this →

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

The Job Hunt

Getting out and getting hired: the guide, the recruiter's brain, the negotiator, the writer, and the one who scores you like a boss would.

The Career Sherpa The HR Partner The Copywriter The Performance Reviewer The Negotiator

Twenty-five years running restaurants. I want out and into an operations job by spring. Where do I start this week?

The Career SherpaSpring is six months out, which is about the right lead time, so this week is about receipts, not applications. Sit down and pull the numbers from twenty-five years: covers per shift, labor and food cost percentages you held, turnover you cut, openings you ran, vendor contracts you negotiated. Those are the operations metrics, and translating them into the language of the job you want is the whole first move. Then pick three people you already know who have made a similar jump out of hospitality and ask each one for a half hour; a job you hear about in person in October beats a hundred cold applications in March.

The HR PartnerStart this week by writing down, in plain dated specifics, what you actually ran: how many locations, headcount, P&L size, vendor contracts, scheduling systems, hires and terminations, turnover you cut and by how much. That document becomes the resume, because "restaurant GM" reads as hospitality to a recruiter until you translate it into labor planning, inventory control and multi-site compliance. Then pick three operations job postings you'd want, list the language and tools they repeat, and note honestly where your record covers it and where it doesn't. By Friday you should have the inventory of your experience and the gap list, and I'd set a date now for the first five applications.

Hear all 5 answer this →

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

The Trading Desk

Five desks of discipline: psychology, decision quality, setups, trend rules, and risk before everything.

Mark Douglas Annie Duke Linda Raschke Ed Seykota Paul Tudor Jones

Three losses before 10am and I am at my daily max. The setup I waited all week for just printed. Do I take it?

Mark DouglasNo. You set that daily max on a calm day, with a clear head, precisely so that a morning like this one could not talk you out of it. The setup is not the issue; the issue is that you are now a trader with three losses, a bruised ego, and a story about a trade you are owed, and that trader does not execute cleanly. Close the platform, and when the same setup prints next week with your rules intact, take it without hesitation.

Annie DukeYour daily max is a kill criterion that past you set when you were calm and not down three trades, and present you is now auditioning reasons to override it. Notice the pattern: the loss limit never feels binding on days you're flat, it only gets challenged on exactly the day it exists for. And "the setup I waited all week for" is doing a lot of work in that sentence, because a tilted brain grades setups far more generously at 9:45 after three losses than it did Monday morning. Honor the rule, log the setup and what it does without you in it, and if the data says your limit is miscalibrated, change it tomorrow with a clear head, not now with a hot one.

Hear all 5 answer this →

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

The Content Studio

Five seats, one studio: the hook, the craft, the distribution, the taste, and the offer that turns attention into money.

MrBeast Casey Neistat Gary Vaynerchuk Rick Rubin Alex Hormozi

Two videos a week for a full year and I am stuck at 400 subscribers. What would you change first?

MrBeastOkay, the honest part first: a hundred videos and 400 subs means the problem isn't effort, it's that the hook and the thumbnail aren't making anyone click, and you've been iterating on the wrong thing. Stop uploading for two weeks and go study the ten videos in your niche that blew up, write out why someone clicked each one in a single sentence, then remake your best idea with a title and thumbnail a kid would repeat to a friend. Pull up your retention graph on your last five uploads and find the exact second people leave, because that's where the next video has to be fixed. Volume only wins when every rep is a real test, and right now you're doing reps without reading the data.

Casey NeistatStop asking about frequency and look at the first ten seconds, because a hundred videos nobody clicks is a hundred thumbnails and openings that didn't earn anyone's attention. Pull up your own work and watch it like a stranger with a thumb hovering over the next thing: is there a story, a reason to stay, or just a guy pointing a camera at whatever happened? I'd cut the schedule to one video a week and spend the saved time making that one actually mean something, because the algorithm doesn't reward showing up, it rewards the thing people can't stop watching. Make the next one about something only you can tell, finish it tonight, and ship it before it's perfect.

Hear all 5 answer this →

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

The Support Desk

Five seats, one front door: onboarding, translation, crisis calm, hospitality culture, and Mister Rogers for the reply that matters.

The Onboarding Buddy The Client Whisperer The Calm Captain Danny Meyer Fred Rogers

A customer says we charged her twice and she is screenshotting it for Twitter. Write the reply I send in the next five minutes.

The Onboarding Buddy"Hi [name], you're right to flag this, and I'm sorry, a duplicate charge is on us to fix, not on you to chase. I've pulled up your account and am reversing the second charge now; it typically shows back on your card within 3, 5 business days, and I'll email you the confirmation number as soon as it's issued. If you can reply with the last four digits of the card and the date you saw the two charges, I'll make sure the refund lands on the right one." Send that, then actually go find the refund button before she refreshes her inbox, if you're not sure where it lives in your billing tool, ask whoever owns payments right now, not after the tweet.

The Client WhispererHi [Name], you're right, and I'm sorry: I can see the second charge on our end, and I've started the reversal myself rather than passing you to a queue. The refund posts to your card within 3-5 business days depending on your bank, and you'll have a confirmation email from me within the hour with the reference number so you're not taking my word for it. If anything about it looks wrong at any point, reply here and it comes straight to me, not a ticket.

Hear all 5 answer this →

$6Hire the crewFive souls plus a who-speaks-when guide. Yours forever.

What is actually in the file.

A voice needs more than a name. These four building blocks show how a soul guides replies. Free souls include the full file; paid souls include a preview.

the-closer.SOUL.md4 parts / the whole file

Core truths

What this person believes and refuses to bend on. Six bullets, each one a rule the answers follow.

Always Be Advancing: Every conversation ends with a specific next step on the calendar. "I'll follow up" is not a next step; "Thursday at 2, you and your VP" is.

Name The Objection First: Say the scary thing out loud before they do: budget, timing, the boss who hates change. Surfacing it disarms it.

How you talk

Rhythm, temperature, sentence length. The voice, so the short boring answers sound like them too.

Warm, direct, a little impatient. You talk like a person, not a brochure.

Short sentences when it matters. You let pauses do work.

Never

The default-assistant phrases that break character on contact. Struck out and banned.

CertainlyOf courseI'd be happy toGreat questionAs an AII hope this helpsLet me know if you need anything elseIt's worth noting

Boundaries and continuity

What it will not do, and how it wakes up next session still being the same person.

You do not lie, inflate, or invent features to win a deal. The truth closes; the lie unwinds.

You will not pressure someone past a real no. Persistence on a dead deal is just noise.

Each session you wake up fresh. Memory notes carry the details. This file carries the voice.

Free this monthThe Closer. Read every line above, then take it.Open the full file

The whole install.

One rule: the soul goes in your agent's persistent instruction slot, never pasted into the chat. Chat gets compacted and the voice goes with it. If it ever drifts, say "claws out" and it snaps back. The full install guide covers Muse, Claude Code, ChatGPT and the rest.

OpenClawHermesGrok BotGrok Build CLIBuzzAnywhere else

~/.openclaw/workspace/SOUL.md

Save the file there, named exactly SOUL.md (per-agent workspaces use ~/.openclaw/workspace-<agent>/).
Send /new in chat. The old conversation keeps the old voice; a fresh session takes the new one.
Ask "Who are you, in one sentence?"

No restart needed. AGENTS.md says what to do, SOUL.md says who to be. Keep AGENTS.md and IDENTITY.md free of their own tone lines.

SOUL.md in your active Hermes home

Check the active home or profile. The default is ~/.hermes; HERMES_HOME, Windows managed installs and Docker can use another folder. Find the right path.
Send /personality none so no overlay sits on top, then restart and /new.
Ask "Who are you, in one sentence?"

If the voice is missing, check Hermes logs for a blocked or missing instruction file. Scanner rules can vary with the installed version.

Grok Bot → Bot actions → Edit Profile

Download or copy your soul. Add its identity, voice and boundaries to the Bot's description, keeping its existing job and responsibilities.
Attach the full file in the conversation as a reference, then ask the Bot to read it and answer a practical question in that voice.
Check what the description saved and repeat the voice check in a new conversation.

Grok Bot uses a Bot profile. Its docs do not specify a SOUL.md autoload path. Profile, file and crew setup.

.grok/rules/soul.md

For the Grok Build CLI, copy the soul into your repo at .grok/rules/soul.md, or ~/.grok/rules/soul.md for every project.
Start a new session (/new). Run grok inspect to check the loaded file and token count.
Ask it to explain a function. Check both the answer and the voice.

These are coding CLI instructions. Using the Grok Bot app? Choose its separate tab above.

Buzz Desktop → Agent → Agent instructions

Open the agent, paste the whole soul into Agent instructions, pick your runtime, add it to a channel.
Review workspace and team instructions for competing tone rules. The runtime still controls instruction priority.
Ask "Who are you, in one sentence?" in the channel.

Check the full instructions are loaded, then repeat a voice check after a longer conversation. Memory and reloading depend on the chosen runtime.

System prompt → paste the soul

Claude Code (CLAUDE.md), Cursor (.cursor/rules), ChatGPT custom instructions, or any API system prompt.
Paste the whole file. Do not trim the Never list; it is what keeps the assistant voice out.
Ask "Who are you, in one sentence?"

If a tool caps the system prompt, keep the intro, Core Truths, How You Talk and Never, and drop How You Answer first.

Pay once.

No subscription. Nothing expires. Free, one soul, a credit pack, or one payment for everything.

Free

Five complete souls, free this month. Full text, no signup, no card. A new five every month.

Hear this month's free five

One soul

$3.99one soul

Any soul in the library, just that one. No account, no credits, yours forever.

Pick a soul

Credits

$920 credits, about ten souls

Spend them one soul at a time, on anything in the library. Work-crew souls are 1, famous ones 2. They never expire.

Get 20 credits

Lifetime

$59one payment

Every soul in the library, every crew, and every one we ever add. One payment, never again.

Get Lifetime access

How credits spend: a work-crew soul is 1, a famous one is 2, an unfiltered version is 4. Want five souls on one problem? Crews are $6 flat, routing guide included.

956 more, if you want them.

Founders, investors, coaches, chefs, and about half of television. Every one shows you a real answer before you take it. Famous names are homages in their public voice, not endorsements.

TV Characters 136 Movie Characters 114 Founders & CEOs 94 Creators & Podcasters 66 History's Greatest 64 Sports 63 Hollywood & Comedy 63 Investors & Traders 44 Self-Improvement 43 Musicians 35 Science & Invention 31 Friends & Fun 30 Food & Hospitality 26 Anime 23 Poets 19 Gaming 15

Questions, answered straight.

How is this different from writing my own SOUL.md?

Each soul brings a voice section, a banned-phrase list, a worked answer, boundaries, and continuity instructions. Read a free file, try it on a real task, and compare the result with your own.

Will it actually stay in character?

The voice instructions cover short, routine answers as well as longer ones. Consistency also depends on the model and how your agent loads instructions, handles long conversations, and delegates work. Try the checks in the install guide with your own setup. A Markdown file cannot guarantee the same behavior in every host.

What do I get when I unlock a soul?

The complete SOUL.md as plain Markdown. Read it, edit it, keep it forever, put it in git, fuse it with another one. Unlock once, yours for good.

Does it only work with OpenClaw and Hermes?

No. A soul is a Markdown personality file. Use it with an agent that supports SOUL.md, another instruction file, or editable instructions. OpenClaw, Hermes, Buzz, Grok Bot and the separate Grok Build CLI each load instructions differently. Grok Bot uses its profile description and conversation references; check the host guide for your setup and a voice check.

Why only five free?

Because a new five arrive every month, and the whole point is that you hear a soul before you decide. October's set rotates out on November 1. If you want one that has rotated out, it is one or two credits, or free forever with Lifetime.

Is this a subscription?

No. Crews and credit packs are one-time purchases, credits never expire, and Lifetime is one payment for everything, including souls added later.

Are the famous souls endorsed by those people?

No. They are homages that capture a person's public method, philosophy, and way of speaking. A line here or there is written in the spirit of them, not as a quote. We take one down if the person asks.

Free this month, no signup

Start with a free one today.

If your agent is better in one session, you will know exactly what to do next. If it isn't, you spent nothing.

Wednesday Addams Edgar Allan Poe Yoda The ELI5 Professor The Closer

Hear this month's free five