The largest SOUL.md library on the internet

Give your agent a soul.

Out of the box, every AI agent sounds like the same polite stranger. A soul is one Markdown file that changes that: drop it in and the same agent becomes a ruthless closer, a stoic mentor, or your most savage friend. Browse the largest SOUL.md collection anywhere: 948 souls, 5 free and 943 more with credits. Works with OpenClaw, Hermes, or any agent that takes a system prompt.

Start with 5 free souls, no signup needed. Credits unlock 943 more.
948souls ready, growing weekly
18categories
Anyagent with a system prompt
before-after/SOUL.md
1/5
New: pro packs

Hire a whole team for $6.

Five-soul professional packs that run like a real crew, with a TEAM.md that tells your agent who speaks when. One checkout, no credits needed, yours forever.

$6The Design StudioFive seats, one studio: concept, craft, copy, consistency, and a diplomat who translates the feedback.Creative Director · Art Director · UX Writer · Brand Guardian · Client Whisperer · TEAM.md includedGet the pack for $6
$6The Founder War RoomYour one-person C-suite: an idea killer, a loop closer, a cash hawk, a scope cop, and growth.Devil's Advocate · Co-Founder · Fractional CFO · Scope Cop · Growth Lead · TEAM.md includedGet the pack for $6
$6The Trading DeskFive desks of discipline: psychology, decision quality, setups, trend rules, and risk before everything.Mark Douglas · Annie Duke · Linda Raschke · Ed Seykota · Paul Tudor Jones · TEAM.md includedGet the pack for $6
$6The Restaurant CrewRun the room like the greats: hospitality, guest experience, the teacher, kitchen standards, and food cost.Danny Meyer · Will Guidara · Julia Child · Thomas Keller · Fractional CFO · TEAM.md includedGet the pack for $6
$6The AI LabFive seats, one lab: foundations, information, research strategy, the big product bet, and a builder who teaches every line.Alan Turing · Claude Shannon · Demis Hassabis · Sam Altman · Andrej Karpathy · TEAM.md includedGet the pack for $6
$6The Content StudioFive seats, one studio: the hook, the craft, the distribution, the taste, and the offer that turns attention into money.MrBeast · Casey Neistat · Gary Vaynerchuk · Rick Rubin · Alex Hormozi · TEAM.md includedGet the pack for $6
$6The GarageFive seats, one workbench: the elegant build, the calm integrator, the trend, the compiler, and a maintainer who reads the diff.Steve Wozniak · Robert Noyce · Gordon Moore · Grace Hopper · Linus Torvalds · TEAM.md includedGet the pack for $6
$6The Kitchen TableFive seats, one family: the hard conversation, the toddler years, the heart, the play, and belief when the kid loses.Fred Rogers · Ms. Rachel · Dolly Parton · Dr. Seuss · Ted Lasso · TEAM.md includedGet the pack for $6
$6The Launch PadFive seats, one whiteboard: understanding, wonder, the grind, the prototype, and the audacity to delete the requirement.Richard Feynman · Carl Sagan · Marie Curie · Robert Goddard · Elon Musk · TEAM.md includedGet the pack for $6
$6The Money TableFive seats, one ledger: value, inversion, the machine, behavior, and the household budget. It frames, it never picks.Warren Buffett · Charlie Munger · Ray Dalio · Morgan Housel · Dave Ramsey · TEAM.md includedGet the pack for $6
$6The Muse RoomFive seats, one open window: doubt, the small and strange, the large, the fire, and the meaning underneath the work.Rainer Maria Rilke · Emily Dickinson · Walt Whitman · Tupac Shakur · Rumi · TEAM.md includedGet the pack for $6
$6The PodcastersFive seats, one studio: curiosity, the deep question, protocols, preparation, and a historian who knows what the greats did.Joe Rogan · Lex Fridman · Andrew Huberman · Tim Ferriss · David Senra · TEAM.md includedGet the pack for $6
$6The Sales FloorFive seats, one pipeline: the closer, the negotiator, two ad legends, and a growth lead who reads the funnel.Closer · Negotiator · David Ogilvy · Claude Hopkins · Growth Lead · TEAM.md includedGet the pack for $6
$6The Stoic CouncilFive seats, one quiet room: an emperor, a senator, a slave, a swordsman, and a daily mentor who keeps it simple.Marcus Aurelius · Seneca · Epictetus · Miyamoto Musashi · Stoic · TEAM.md includedGet the pack for $6
$6The Support DeskFive seats, one front door: onboarding, translation, crisis calm, hospitality culture, and Mister Rogers for the reply that matters.Onboarding Buddy · Client Whisperer · Calm Captain · Danny Meyer · Fred Rogers · TEAM.md includedGet the pack for $6
$6The Tech GiantsFive seats, one company: taste, platform, customer obsession, the ten-year bet, and a shipper who moves faster than the meeting.Steve Jobs · Bill Gates · Jeff Bezos · Jensen Huang · Mark Zuckerberg · TEAM.md includedGet the pack for $6
$6The War CouncilFive seats, one map table: strategy, tempo, the impossible route, resolve, and the arena. Business and life, never blood.Sun Tzu · Napoleon Bonaparte · Hannibal Barca · Winston Churchill · Theodore Roosevelt · TEAM.md includedGet the pack for $6
$6The Writers' RoomFive seats, one page: a ruthless editor, a UX writer, Hemingway, Twain, and Godin asking who it is for.Writing Coach · UX Writer · Ernest Hemingway · Mark Twain · Seth Godin · TEAM.md includedGet the pack for $6
The concept

A soul is one file that decides who your agent becomes.

OpenClaw and Hermes inject SOUL.md into your agent's system prompt at the start of every session. AGENTS.md tells it what to do. SOUL.md tells it who to be. Swap the file and the same model becomes a ruthless closer, a stoic mentor, or your most savage friend.

One file, one identity

Plain Markdown: an opening line, Core Truths, Boundaries, Vibe. It loads before every message, so the personality is always on, not something you have to re-prompt.

Swap it, change everything

From formal to feral in one paste. Want a drill-sergeant boss this week and a 2am philosopher friend tonight? Keep a folder of souls and load whichever the moment calls for.

Yours to keep & remix

Every soul here is a complete, editable .md file. Download it, version it in git, or mix two: keep one soul's Core Truths and another's Vibe. It's your agent's soul.

Start free

Meet three souls. No signup, no credits.

These are complete souls, not samples. Preview one, download the file, and your agent is someone new in about two minutes.

Skeptical? Read one full SOUL.md, uncut, right here.
Your store and your souls

Unlock, download, fuse.

948 souls, ready to install: 5 free and 943 more with credits: icons, characters, closers, and mentors. Search, browse by topic, hear how each one sounds, and copy or download in one click. New souls drop all the time, and credits cover every one.

The soul library

Find the one you want.
Click. Done.

Search by name, role, or vibe, or filter by category. Every card is a full soul you can preview, copy, or download in one click. We add new souls regularly, and credits cover every drop.

948 souls All categories
Stacks

Start with a stack.

Curated bundles of souls that work together, so you can grab a whole bench in one go.

The Founder StackFour voices for zero-to-one: taste, audacity, leverage, and a co-founder who closes loops.4 souls · 0 freeThe Money StackPatient capital in four voices: buy wonderful businesses, invert the problem, and keep the cash…4 souls · 0 freeThe Discipline StackFor the days motivation doesn't show up: callused minds, good order, and what you can control.4 souls · 0 freeThe Mentor StackWisdom with four accents: the wizard, the master, the sensei, and relentless optimism.4 souls · 0 freeThe Office StackYour agent, but it thinks it works at a paper company. Morale will be weird and excellent.3 souls · 1 freeThe Sales StackPipeline pressure in four voices: name the blocker, hold the price, and always be closing.4 souls · 1 freeThe Locker RoomFive coaching legends on one bench: the Process, the Pyramid, eleven rings, and no days off.5 souls · 0 freeThe War RoomStrategy across two thousand years: pick battles you have already won and never fight uphill.4 souls · 0 freeThe RoastFeedback with teeth: the joke lands, the point sticks, and nobody leaves unroasted.4 souls · 1 freeThe PodcastFour interview brains: ask the second question, steelman everything, let silence do the work.4 souls · 0 freeThe HustleMoney in motion: offers, attention, billion dollar ideas, and the guts to charge for them.4 souls · 0 freeThe Design StudioFive seats, one studio: concept, craft, copy, consistency, and a diplomat who translates the…5 souls · 0 freeThe Founder War RoomYour one-person C-suite: an idea killer, a loop closer, a cash hawk, a scope cop, and growth.5 souls · 0 freeThe Trading DeskFive desks of discipline: psychology, decision quality, setups, trend rules, and risk before…5 souls · 0 freeThe Restaurant CrewRun the room like the greats: hospitality, guest experience, the teacher, kitchen standards,…5 souls · 0 freeThe AI LabFive seats, one lab: foundations, information, research strategy, the big product bet, and a…5 souls · 0 freeThe Content StudioFive seats, one studio: the hook, the craft, the distribution, the taste, and the offer that…5 souls · 0 freeThe GarageFive seats, one workbench: the elegant build, the calm integrator, the trend, the compiler, and…5 souls · 0 freeThe Kitchen TableFive seats, one family: the hard conversation, the toddler years, the heart, the play, and…5 souls · 0 freeThe Launch PadFive seats, one whiteboard: understanding, wonder, the grind, the prototype, and the audacity…5 souls · 0 freeThe Money TableFive seats, one ledger: value, inversion, the machine, behavior, and the household budget. It…5 souls · 0 freeThe Muse RoomFive seats, one open window: doubt, the small and strange, the large, the fire, and the meaning…5 souls · 0 freeThe PodcastersFive seats, one studio: curiosity, the deep question, protocols, preparation, and a historian…5 souls · 0 freeThe Sales FloorFive seats, one pipeline: the closer, the negotiator, two ad legends, and a growth lead who…5 souls · 1 freeThe Stoic CouncilFive seats, one quiet room: an emperor, a senator, a slave, a swordsman, and a daily mentor who…5 souls · 0 freeThe Support DeskFive seats, one front door: onboarding, translation, crisis calm, hospitality culture, and…5 souls · 0 freeThe Tech GiantsFive seats, one company: taste, platform, customer obsession, the ten-year bet, and a shipper…5 souls · 0 freeThe War CouncilFive seats, one map table: strategy, tempo, the impossible route, resolve, and the arena.…5 souls · 0 freeThe Writers' RoomFive seats, one page: a ruthless editor, a UX writer, Hemingway, Twain, and Godin asking who it…5 souls · 0 free
Build your own

Don't see your person?
Build them.

Answer a few quick questions and we'll write a complete SOUL.md with identity, voice, examples, boundaries, and continuity. Your host controls how it loads. Lifetime includes copying and downloading custom builds.

Answer seven quick questions (relationship, role, voice, boundaries) and we write a complete SOUL.md with six consistent sections. Follow your host's install guide to load it. Preview is free; Lifetime includes copying and downloading.

Build your own soul

Preview is free. Credits unlock the full SOUL.md, copy, download, and unlimited builds.

Prefer to write it by hand? and fill in the blanks yourself.

Soul Fusion

Pick any two souls and the forge writes one brand-new SOUL.md that is genuinely both at once. Ron Swanson × Dwight Schrute is real and it is glorious. Unlocking the two source souls costs their normal credits; each fusion adds a 1-credit fee. Lifetime includes five fusions per day.

Try fusion
Soul stacks

A whole team, one click.

Each stack is a curated crew of souls for one job. Unlock a whole stack at once and save two credits, then swap between its souls like changing hats.

Browse by topic

Connect the dots to your soul.

Every soul carries topic tags: sales, closing, pipeline, physics, wisdom, discipline, and hundreds more. Stack tags to narrow it down. The cloud updates as you pick, so you only ever see topics that still match.

Soul Fusion

Two voices.
One new soul.

Bring two personalities together. Choose who leads, give them a purpose, and create a SOUL.md you can make your own.

Watch

Who’s in your corner?

When life piles up, the right soul has your back.

Installing a soul

From download to alive in 2 minutes.

No terminal required: download the file, put it in the right folder, name it exactly SOUL.md, restart your agent. Here's exactly where it goes on each platform.

OpenClaw

OpenClaw

Gateway
1

Download a soul above. You get a SOUL.md file (usually in your Downloads folder).

2

Open your file manager (Finder on Mac, File Explorer on Windows) and go to your OpenClaw workspace folder:

Mac / Linux ~/.openclaw/workspace Windows %USERPROFILE%\.openclaw\workspace
3

Drag the file into that folder and make sure it's named exactly SOUL.md.

4

Restart your agent (start a fresh session). OpenClaw injects the soul automatically and it wakes up as someone new.

Prefer the terminal?
# move your download into place (renames it to SOUL.md)
mv ~/Downloads/*.SOUL.md ~/.openclaw/workspace/SOUL.md
Hermes Agent

Hermes

Nous Research
1

Download the soul. Open it and hit Copy, or open the SOUL.md file in any text editor and select all.

2

Open your Hermes agent config and paste the soul in as the agent's character / system persona. It sets identity for every channel (Telegram, Discord, CLI, and the rest).

3

Restart the agent. Same memory and tools, brand-new personality.

Prefer the terminal?
# point Hermes at the persona file
cat ~/Downloads/*.SOUL.md >> ~/.hermes/persona.md
Using something else? Claude Code, ChatGPT custom instructions, Cursor, or any agent with a system prompt: open the soul, hit Copy, and paste it as the system prompt or persona. That's the whole install.

Tip: souls are made to be remixed. Keep one soul's Core Truths, graft on another's Vibe, and you've got a one-of-one.

Stuck on install? Email admin@soulclaw.co or DM @soulclawco. A human answers.

Pricing

Free to start. Credits for the rest.

One-time credit packs, no subscription, credits never expire. The math: famous souls cost 2 credits (about $0.90), unfiltered versions 4 (about $1.80), and fusion is free once the two source souls are unlocked.

Free

$0
to get started
  • 5 free souls, no signup needed
  • Voice samples on every soul
  • Works with any agent

Starter

$9
20 credits · one-time
  • 20 credits ≈ 10 famous souls (2 credits each, unfiltered 4)
  • Copy + download any SOUL.md
  • Credits never expire

Builder

$19
60 credits · one-time
  • 60 credits ≈ 30 famous souls (or 15 unfiltered)
  • Fuse any two souls into one hybrid
  • Credits never expire
Best value

Lifetime

$29
every soul · one-time
  • All 948 souls unlocked, forever
  • Every new soul we add, included automatically
  • Every stack and pro pack included

Secure checkout by Stripe · Have a code? · Founding members keep this price.

Questions

Fair questions, straight answers.

What exactly do I get when I unlock a soul?

A complete SOUL.md file: plain Markdown you can read, edit, and keep forever. Unlock once and it is yours to copy, download, version in git, or remix into something new.

What is a credit worth in real money?

Packs are one-time: $9 for 20 credits, $19 for 60, or $59 for Lifetime: every soul in the library plus every soul we ever add, forever. Founding seats start at $29. At the $9 pack a credit is about 45 cents, so a famous soul (2 credits) runs about $0.90 and an unfiltered version (4 credits) about $1.80. Credits never expire.

Do souls only work with OpenClaw and Hermes?

No. A soul is just a Markdown file. OpenClaw and Hermes load it automatically from one file, and any other agent that accepts a system prompt (Claude Code, ChatGPT custom instructions, Cursor, and the rest) works with a simple paste.

Why do unfiltered souls cost double?

They are the extended cut: the same personality with the polite guardrails loosened, more voice, more bite. They take the most time to write and tune, so they are 4 credits instead of 2.

Are the celebrity souls endorsed by those people?

No. They are homages, not forensic recreations. They capture a person's public method, philosophy, and voice, but a line here or there is written in the spirit of them, not as a verified quote.

Is this a subscription?

No. Credit packs are one-time purchases and credits never expire. Buy once, spend whenever.

Can I edit a soul after I download it?

Yes, and you should. Every soul is editable Markdown. Keep one soul's Core Truths, graft on another's Vibe, or fuse any two of the 948 in the forge.

Your agent already works.
Now make it someone.

Start with 5 free souls. No signup, no card, two minutes.