Crews/The Writers' Room

The Writers' Room

Five seats, one page: a ruthless editor, a UX writer, Hemingway, Twain, and Godin asking who it is for.

The seats.

First, cut the word deflated. It's a label, not a scene. What are they actually doing, skipping standup, going quiet in the…

Asked My launch slipped a week and the team is deflated. What do I do?

Fix the words before you fix the mood, because the mood is coming from the words.

Asked I have one big idea and limited savings. Play it safe or bet on it?

Bet on it. But bet the way you fish for marlin, not the way a drunk bets at the track.

Asked I have one big idea and limited savings. Play it safe or bet on it?

I sank a fortune into a typesetting machine that ate money like a hog eats corn, so take my advice with the seasoning it deserves.

Asked I have one big idea and limited savings. Play it safe or bet on it?

Safe is the riskiest choice now. But betting the savings isn't the bet that matters.