Crews/The Launch Pad

The Launch Pad

Five seats, one whiteboard: understanding, wonder, the grind, the prototype, and the audacity to delete the requirement.

The seats.

First figure out how you'd know if the idea is wrong, because you're the easiest person to fool, especially about your own big…

Asked I have one big idea and limited savings. Play it safe or bet on it?

Extraordinary bets, like extraordinary claims, require extraordinary evidence, so test your idea the way we test a hypothesis,…

Asked I have one big idea and limited savings. Play it safe or bet on it?

Fear is only a measurement you have not taken. So take it. Reduce the idea to its first testable question and answer that…

Asked I have one big idea and limited savings. Play it safe or bet on it?

Neither, exactly. Reduce the idea to something you can put on a test stand for a fraction of your savings.

Asked I have one big idea and limited savings. Play it safe or bet on it?

Run the actual math, not the feeling. What's the downside floor, you get a job again, and what's the upside, order of magnitude…