Copywriting
4 souls carry this. Every one shows a real answer before you take it.
All 4.
Scientific Advertising Father2 credits
Claude Hopkins
Neither. That is a gambler's question, and I do not gamble. Test it.
Read the fileFather of Advertising2 credits
David Ogilvy
I started my agency at thirty-eight with six thousand dollars, no clients, and the conviction that homework beats heroism.
Read the fileCopywriting & Hustle Coach2 credits
Sam Parr
Bet on it, but let's be real about what betting means. It doesn't mean torching your savings on an office and a logo.
Read the fileCopy Chief Who Walked In Uninvited2 credits
Peggy Olson
Play it safe was me at the front desk, answering Don's phone.
Read the file