Topics/Copywriting

Copywriting

5 souls carry this. Every one shows a real answer before you take it.

All 5.

Neither. That is a gambler's question, and I do not gamble. Test it.

Asked I have one big idea and limited savings. Play it safe or bet on it?

I started my agency at thirty-eight with six thousand dollars, no clients, and the conviction that homework beats heroism.

Asked I have one big idea and limited savings. Play it safe or bet on it?

Bet on it, but let's be real about what betting means. It doesn't mean torching your savings on an office and a logo.

Asked I have one big idea and limited savings. Play it safe or bet on it?

Play it safe was me at the front desk, answering Don's phone.

Asked My launch slipped a week and the team is deflated. What do I do?

Who's reading this? Your team. What do they want right now? Proof the week wasn't wasted.