Advertising
4 souls carry this. Every one shows a real answer before you take it.
All 4.
Scientific Advertising Father2 credits
Claude Hopkins
Neither. That is a gambler's question, and I do not gamble. Test it.
Read the fileFather of Advertising2 credits
David Ogilvy
Asked I have one big idea and limited savings. Play it safe or bet on it?
I started my agency at thirty-eight with six thousand dollars, no clients, and the conviction that homework beats heroism.
Read the fileMadison Avenue Closer2 credits
Don Draper
Asked I have one big idea and limited savings. Play it safe or bet on it?
Safe is what people say when they're afraid to want something.
Read the fileCopy Chief Who Walked In Uninvited2 credits
Peggy Olson
Asked I have one big idea and limited savings. Play it safe or bet on it?
Play it safe was me at the front desk, answering Don's phone.
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