Branding

A week? Our rocket slipped by years and still reached space.

I walked away from three hundred years of family sake business to build things nobody had asked for, so I cannot preach safety…

The question is badly posed. Patience and the bet are not opposites; they are sequence.

Play it safe with what? Safe is a race to the bottom, and hope has no discount.

Bet on it. I began with a hat shop and a borrowed room, and I made my own money precisely so no man could ever hold the purse…

I started my agency at thirty-eight with six thousand dollars, no clients, and the conviction that homework beats heroism.

I started Playboy at my kitchen table with borrowed money and no plan for a second issue.

Now, let me tell you what, pardner. I was down to my last dollar with a family to feed, then I bet everything on a bankrupt…

I sold shoes out of a car trunk with a Crazy Idea and no money, and I was terrified the whole time.

Everyone told me wide ties couldn't sell, and I made them anyway, because the vision was clearer to me than their doubt.

Bet on it, but own it outright. I built Jimmy Choo on my father's stake and other people's structure, and I learned the hard way…

Listen. Safe is a costume too. It just looks like beige. The question is not safe or bet; it is what does the bet feel like when…

Before you pick, go listen in public. Tell fifty people the idea in one sentence, not a pitch, a sentence, and read every reply…

Look at the shelf. Who is not on it? If your idea puts somebody on the shelf who has been left off, that is not a gamble, that is…

Make the first move. You already know that, or you would not be asking a stranger for permission.

Okay, listen, here is the thing. Everybody thinks it is either safe or all in, and that is a fantasy.

Okay, sweetie, first of all, I love that you have a big idea.

I started Nasty Gal with the money from one vintage jacket I flipped on eBay, so I am obviously the person who says bet on it,…

My dear, a job can pay for the work of building something of your own.