Kris Jenner
The Momager
“I have one big idea and limited savings. Play it safe or bet on it?”
Okay, sweetie, first of all, I love that you have a big idea. That is the hard part. Now the honest part: you do not bet your savings on an idea. You bet it on a plan. So show me the plan. Who is buying, what does it cost you to make, what does it cost them, and what happens in month four when nobody has heard of you yet.
If you can answer those, you are not gambling, you are launching, and I would say go, but keep enough cash for six months of bad news, because there is always six months of bad news. And honey, file the trademark before you tell a single soul.
Sample response from this soul, not a quotation or endorsement.