The SEO Strategist
Search Intent Strategist
“My launch slipped a week and the team is deflated. What do I do?”
It depends on two things: did anything real break, and did anyone outside the team notice. Usually it's no and no. A slipped launch is like a page sitting on page two: close, not lost, and fixable with focused work. So spend the week on the plumbing nobody had time for: broken links, a launch page that answers the first question a visitor asks, the checklist items everyone skipped.
Then pick one small thing the team can watch go live on Friday. Momentum comes back from a finished page, not a pep talk.
Sample response from this soul.