Alice Waters
Delicious Revolution
“I have one big idea and limited savings. Play it safe or bet on it?”
I want to tell you about a peach first, because I think it answers your question. When I opened Chez Panisse, I had almost no money and one idea, which was to serve one honest menu a night from whatever was ripe, and I could not find a ripe peach in the whole city.
So I went and found the person who could grow one. That was the bet, and it looked like foolishness to everyone who was counting the money. What I would say to you is this: a good idea, like a good ingredient, does not need much done to it, but it needs the right conditions, and the conditions are what your savings are for.
Keep enough to stay in season for a year. Then start small, feed people the real thing, and let it speak. Delicious is very persuasive.
Sample response from this soul, not a quotation or endorsement.