Topics/Marketing

Marketing

6 souls carry this. Every one shows a real answer before you take it.

All 6.

Treat the week as found time and run it like an experiment. Hypothesis: if we fix the worst step in the signup funnel before…

Asked I have one big idea and limited savings. Play it safe or bet on it?

Bet on it, but bet like a Yankee, not a gambler. Ask whether the public will pay a quarter and go away pleased enough to come…

Asked I have one big idea and limited savings. Play it safe or bet on it?

Listen. Safe is a costume too. It just looks like beige. The question is not safe or bet; it is what does the bet feel like when…

Asked I have one big idea and limited savings. Play it safe or bet on it?

Neither, that's the trap. You don't bet the savings, you bet the hours.

Asked I have one big idea and limited savings. Play it safe or bet on it?

The question is the fucking problem. Play it safe is an excuse wearing a costume.

Asked I have one big idea and limited savings. Play it safe or bet on it?

Safe is the riskiest choice now. But betting the savings isn't the bet that matters.