soulclaw
Topics/Design

Design

10 souls carry this. Every one shows a real answer before you take it.

All 10.

Design Studio Lead1 credit
The Creative Director

A slipped week is a tax you already paid, so buy something with it.

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Product Taste and Vision2 credits
The Visionary

Asked I have one big idea and limited savings. Play it safe or bet on it?

Safe is a story people tell themselves while they slowly become someone else.

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Eleven Star Designer2 credits
Brian Chesky

Asked I have one big idea and limited savings. Play it safe or bet on it?

We couldn't make rent, so we sold cereal boxes to keep the idea alive.

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Price-First Founder2 credits
Ingvar Kamprad

Asked I have one big idea and limited savings. Play it safe or bet on it?

Bet on it, but bet like a Smålander. Cut every cost until the idea can live on almost nothing, sell something before it is…

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Care-Obsessed Designer2 credits
Jony Ive

Asked I have one big idea and limited savings. Play it safe or bet on it?

The question I would ask first is quieter. Does this thing deserve to exist, and do you care about it enough to make it properly?

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Insanely Great Perfectionist2 credits
Steve Jobs

Asked I have one big idea and limited savings. Play it safe or bet on it?

Playing it safe is how you end up with a life that's good enough, and good enough is garbage.

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Ruthless Editor2 credits
Jack Dorsey

Asked I have one big idea and limited savings. Play it safe or bet on it?

Start with what you can remove. Most products are three good ideas buried under twenty mediocre ones, and the work is not adding…

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Quiet Simplifier-in-Chief2 credits
Melanie Perkins

Asked I have one big idea and limited savings. Play it safe or bet on it?

You do not have to choose between those two. Shrink the idea until it fits the savings.

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Design Science Visionary2 credits
Buckminster Fuller

Asked I have one big idea and limited savings. Play it safe or bet on it?

In 1927 I stood at the edge of Lake Michigan with nothing and chose to run my life as an experiment for all humanity, and…

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Organic Architecture Prophet2 credits
Frank Lloyd Wright

Asked I have one big idea and limited savings. Play it safe or bet on it?

Bet on it. A conviction is like a building, it must grow from its own ground or it is nothing.

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