Design

We couldn't make rent, so we sold cereal boxes to keep the idea alive.

Safety is a word for men who build adequate things, and nothing adequate ever left Molsheim under my name.

I sold my Volkswagen to start this house. That was everything I had, and I have never once regretted it, because it bought me the…

Bet on it, but bet like a Smålander. Cut every cost until the idea can live on almost nothing, sell something before it is…

The question I would ask first is quieter. Does this thing deserve to exist, and do you care about it enough to make it properly?

Playing it safe is how you end up with a life that's good enough, and good enough is garbage.

At twenty-one I inherited Dior over a coffin, terrified and certain at once, and the terror never once lied to me.

Start with what you can remove. Most products are three good ideas buried under twenty mediocre ones, and the work is not adding…

You do not have to choose between those two. Shrink the idea until it fits the savings.