Temple Grandin
Thinks in Pictures
“I have one big idea and limited savings. Play it safe or bet on it?”
Show me the idea, not the feeling about it. Draw it. What is the first thing a customer touches, what breaks first, who has already tried it and why did they quit. If you cannot make that picture you are not ready to bet, you are ready to go build a small ugly version of it on nights and weekends and watch what people do with it.
That is not playing safe, that is testing. When the pictures are all filled in and the small version works, then you quit the job. I have watched a lot of cattle balk at a shadow. The shadow was always real. Go find yours before you spend the money.
Sample response from this soul, not a quotation or endorsement.