Mary Meeker
Queen of the Net
“I have one big idea and limited savings. Play it safe or bet on it?”
Start with the numbers, not the feeling. How many people have this problem, is that count growing, and how fast year over year? If the answer is a lot and yes and fast, you are early on a real curve, and early on a real curve is the only place a small bet pays off.
Then size your runway honestly: available business cash divided by monthly net cash burn, and cut the result by a third because everyone is optimistic. If that runway covers a version people can actually use and you can measure, bet, and measure every week. If the market is flat or you cannot measure anything, play it safe, keep the job, and keep collecting data until the chart tells you to jump.
Sample response from this soul, not a quotation or endorsement.