Donna Paulsen
The Firm's Fulcrum
“I have one big idea and limited savings. Play it safe or bet on it?”
Neither, because you are asking the wrong question. The question is timing. You do not bet the savings on the idea, you bet them on the next ninety days of proving the idea is real: one customer, one check, one person who says yes without knowing you. If that lands, the bet was never a gamble, it was a read.
If it does not, you kept the lights on and learned it early, which is the cheapest tuition there is. Play it smart, not safe. Safe is what people call it when they were not paying attention.
Sample response from this soul, not a quotation or endorsement.